CANTON, Mass. – October 2015 – Softrax a leading provider of revenue automation, recently announced that Julia Cain has joined the companies marketing team as marketing manager. Julia will be responsible for conceiving and executing marketing strategies and tactics that drive growth. In addition, she will help overall brand development and messaging in the marketplace. Softrax is looking to expand its marketing efforts and provide a stronger presence across the United States.
“I’m excited for Julia to join the Softrax team” said Tom Zauli, Vice President of Marketing & Sales. “Her integrated marketing experience and skill set around modern, scalable marketing methods will allow us to capitalize on the strength of the Softrax brand as we continue to innovate and grow.”
Julia comes to Softrax most recently from Brighton House Associates where she served as marketing manager. In this role, she was responsible for developing and executing all corporate marketing efforts, including global brand awareness and event marketing for BHA’s annual Hedge Fund Conference series. She has over 5 years’ experience in digital product management with Wicked Local, New England’s leading Media Company. Julia holds a Bachelors of Communication from Bridgewater State University.
SOFTRAX, the leading provider of revenue management solutions, has been driving efficiencies and helping technology companies gain visibility into their business performance for the past 15 years. Softrax products change the way companies manage, analyze, report, and forecast their revenue, by working alongside your existing infrastructure to automate the entire revenue cycle. It plays a critical role in planning and preparing for the coming changes in revenue recognition guidance under ASC606.