SOFTRAX Hires New Leader on West Coast

CANTON, Mass. – April 27, 2016 – SOFTRAX, a leading provider of revenue management software, announced it has hired Jeff Halden to lead its Solution Advisory practice for the West Coast. Jeff brings over 25 years of accounting, consulting, and business development experience, including many years focused on the design and implementation of financial products.

I’m very happy to announce Jeff Halden as the newest addition to our team. At SOFTRAX we have always felt it important to couple strong accounting domain knowledge with our solution automation expertise to provide the best client experience.   Jeff has a great deal of experience in this regard, and will be a tremendous addition to our team.” Tom Zauli, Vice President of Sales & Marketing

Jeff grew up in the San Francisco Bay Area and has worked there as a Partner with Ernst & Young, and a Vice President for Cap Gemini in their Finance and Accounting practices, and multiple early-stage businesses. He attended UC Davis, holds MBA and MHA postgraduate degrees from Tulane University, and is a CPA.  In his spare time, he’s skiing in Tahoe, coaching and supporting youth sports and following Bay Area sports teams.  He has 3 children and will be serving clients across the West region.


SOFTRAX, a leading software company, is dedicated to helping companies automate their complex revenue accounting processes for almost 2 decades.  Companies use SOFTRAX solutions to optimize revenue, reduce operating expenses, and gain unprecedented visibility into their business performance. SOFTRAX technology platform is geared to support the coming revenue recognition guidance and ASC606 changes. You can also follow SOFTRAX on Twitter and Linkedin.

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