Revenue Recognition and Your “Go-to-Market” Strategy

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Lynne Triplett and Craig Miller, Partners in Grant Thornton’s Accounting Principles and Assurance Groups, discuss critical revenue recognition pitfalls, and how to avoid them. They discuss the ramifications of revenue recognition requirements, as well as provide insights you can leverage in your own recognition processes.

Revenue Recognition and Bringing New Products to Market:

  • VSOE and organic growth – introducing your new product
  • VSOE after the acquisition – selling “their” products
  • Impact of concessions and discounts on revenue recognition

This webcast was conducted live on 3/26/08 and can be viewed on demand anytime.