News and Events

10/24/06

SOFTRAX NAMES JAY WALDRON VP OF SALES AND BUSINESS DEVELOPMENT

New Sales Leader Brings Fast Track Experience to Rapidly Growing Revenue Management Company

Canton, Mass., October 24, 2006—Softrax Corporation, a leading provider of enterprise billing and revenue management solutions today announced that it has named Jay Waldron as Vice President of Sales and Business Development.  Jay will guide the company’s sales into rapidly expanding markets for solutions that address revenue recognition, complex billing, financial operations, revenue reporting and forecasting as well as regulatory compliance.

Jay has been a highly-successful executive and sales leader in rapid-growth technology companies for more than 20 years. In prior positions he was the VP of Mid-Market solutions at SAP, where he introduced the SAP Accelerated Implementation Program; he was the President and CEO of Knowledge Impact, an e-Learning software and services company for the CRM and ERP markets; and, he was the VP of International Sales and then President and Chief Operating Officer at Applix, a provider of CRM and OLAP software. Jay’s career is characterized throughout by outstanding success in building worldwide direct and indirect sales organizations that exceed their goals.

“Jay rose to the top of our candidate list quickly because of his tremendous success in high-growth companies, his knowledge of multiple vertical markets, industry segments and indirect channels, and his experience with enterprise software markets and global accounts,” said Robert O’Connor, Softrax President and CEO. “We are very pleased to have someone of Jay’s background to lead our sales and business development initiatives through the next stages of growth.”

Jay takes up his new duties immediately.  He will be based in the company’s headquarters offices in Canton, Massachusetts.

About Softrax
Softrax Corporation is a leading provider of enterprise billing and revenue management software solutions that fundamentally change the way companies manage, analyze, report, and forecast their revenue.  Softrax solutions automate the entire revenue cycle, from complex billing and contract renewals, through revenue recognition, reporting and forecasting.  Hundreds of corporations benefit from using Softrax to maximize their revenue, reduce operating expenses, comply with revenue recognition regulations and Sarbanes-Oxley requirements, and gain unprecedented visibility into their business performance.  Softrax Corporation, headquartered in Canton, MA is privately held.  More information can be found at www.softrax.com, at www.revenuerecognition.com or by calling 1.888.4SOFTRAX.

Note to editors: Softrax is a registered trademark of Softrax Corporation. Other company, brand and product names, and design work are the trademarks or registered trademarks of their respective owners.

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