News and EventsTo learn more about Softrax |
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News and EventsTo learn more about Softrax |
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About Steve Martin |
| —Author, Consultant
Steve is the author of the critically acclaimed book about enterprise sales, “Heavy Hitter Selling—How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy.” Heavy Hitter Selling is recommended reading by the Harvard Business School and has been featured in Forbes and the Wall Street Journal. The Heavy Hitter Selling concepts have been studied by leading companies around the world including IBM, DuPont, and McAfee. The Heavy Hitter training program has helped thousands of salespeople master the customer relationship skills necessary to become Heavy Hitter revenue producers. As a consultant, Steve helps high-tech companies develop and refine their business strategies, customer messaging, and sales operations. Specifically, he takes the customer's point of view in analyzing how to improve top-line revenue performance. As a result, the suggestive powers of the web-site, marketing collateral, and customer presentations are improved. The sales organization’s operations and personnel are also aligned with market opportunities and competitive realities. Finally, Steve works with executive teams to create collaborative environment where engineering, sales, marketing, and finance work successfully as a team. A highly sought after speaker, Steve is both entertaining and provocative. He has made presentations to hundreds of companies and organizations, including Stanford University, the American Electronics Association, and the Norwest Venture Partners CEO Summit. |
On average, customers report a 4.7% increase in maintenance renewal revenues after implementing Softrax.
Softrax customer survey
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