In This Issue
Welcome to Softrax News, the publication offering expert advice and insights exclusively for revenue
management professionals.
Revenue recognition continues to be front-page news and was recently listed among the top risks for 2008 on the cover of CFO Magazine. VSOE and Fair Value accounting are among the big stumbling blocks. Read our featured article Inside the VSOE Vortex about the cautionary tale of NEC and our new whitepaper What’s the Big Deal about VSOE? that explains those accounting rules and how they could trip you up even if you aren’t in the software business.
Coming up in late March are two live webcasts that are already drawing high numbers in early registrations: Revenue Recognition and Your "Go-to-Market" Strategy with Grant Thornton is about potential accounting implications of new products; Managing Revenue Recognition in Concert with Oracle Financials, conducted in association with the Oracle Users Group, will cover how to enhance Oracle Financials with advanced revenue management capabilities. We hope you’ll be able to join us for both of these.
We’ll be talking about the SaaS business model and how to make it "pay" at the 2008 SaaS Economics Summit in San Francisco on April 3rd and 4th. If you are in the area, please stop by and say hello or read our whitepapers about revenue accounting or innovative billing strategies for SaaS companies.
SOx 404 Update: SEC’s Interpretive Guidance for Management
Trent Gazzaway, Managing Partner, Corporate Governance, Grant Thornton LLP provides expert insight into recent developments in guidance for companies dealing with Section 404 compliance, including information about how management can leverage these developments to improve compliance, 
minimize risk, and create real business value.
Live Webcast: Revenue Recognition and
Your "Go-to-Market" Strategy
Join us on Wednesday, March 26th at 1PM Eastern time as we present Lynne Triplett, and Craig Miller, Partners in Grant Thornton’s Accounting Principles and Assurance Groups, 
discussing critical revenue recognition pitfalls, and how to avoid them.
Live Webcast: Managing Revenue Recognition in Concert with Oracle Financials
Join us on Monday, March 31st and learn how you can enhance Oracle Financials with advanced revenue recognition capabilities.
Softrax Provides Enterprise Revenue Management Solution to Kaplan Test Prep and Admissions
Softrax Revenue Manager Adds Automated Revenue Recognition, Reporting, and Forecasting 
to Complement Oracle Infrastructure.
Inside the VSOE Vortex
An article on the cautionary tale of NEC and 
their NASDAQ delisting.
What's the Big Deal about VSOE?
This whitepaper demystifies VSOE and reveals how these accounting rules could trip you up even if you aren’t in the software business.
Software M&A: The Year in Review and the Year Ahead
Ken Bender, founder and Managing Director of Software Equity Group, provides a valuable recap on the software M&A trends in 2007 and gives some insight into what lies ahead in the software 
industry for 2008.
SPOTLIGHT
Get all the details on Softrax Revenue Manager features and benefits by downloading the product datasheet.
The New Standard? IFRS and Revenue Recognition
Featured speaker, renowned Revenue expert, Tony Sondhi, discusses emerging issues in accounting under IFRS. He presents a general comparison of U.S. & IFRS standards, as well as how this might impact technology companies immediately.
Coordinating Complex Billing and Revenue Recognition
Managing rapid growth, complicated pricing, and changes to their business model required this mobile messaging provider to eliminate manual accounting processes. The deployment of a Softrax solution reduced billing time from two weeks to two days, improved cash flows and the accuracy of revenue processes, freed personnel to spend time on more meaningful activities, helped prepare for a new acquisition and enabled 
them to scale without additional personnel.
Best Practices in Billing & Revenue Recognition for Software Companies
Companies across the software industry are under increasing pressure to maximize revenue and reduce operating costs, while optimizing business performance. Scott Areglado, Controller at Amicas Inc., shares his company's insights and solutions to these critical business issues.
Upcoming Events
Softrax to sponsor 2008 SaaS Economics Summit
April 3-4 | San Francisco, CA
Visit Softrax at Booth #107
Softrax will present the conference session “Making SaaS Pay; Operational and Accounting Issues of SaaS" on April 4th at 11:30 am.
Register as our guest and save $400!
Enter code "SAAS-SPKR" when registering
+ more information and registration
Upcoming Educational Seminars
Spring 2008 Executive Seminars on Revenue Recognition
Softrax is a sponsor of the following executive education providers and these CPE accredited courses.
Currently a member of the Emerging Issues Task Force (EITF) of the Financial Accounting Standards Board (FASB), Dr. Sondhi’s events are designed for CFOs, controllers, financial reporting managers and others responsible for understanding and applying current accounting rules.
General Revenue Recognition: May 15 & 16, Palo Alto, CA
Advanced Topics in Software Revenue Recognition: May 19 & 20, San Jose, CA
FASB and EITF Updates: June 5 & 6, San Jose, CA
Software Revenue Recognition: June 16 & 17, San Jose, CA
+ more information and registration
Register as our guest and save $200!
Enter code "E8249/SFTX" when registering
Accounting for Software Revenue Recognition
Scheduled dates and cities: May 9, San Jose, CA | May 16, Atlanta, GA | June 6, Boston, MA
+ more information and registration
EEI FASB Update: The Definitive FASB Course
Scheduled dates and cities: May 19-20, New York, NY | May 28-29, Las Vegas, NV | June 9-10, Chicago, IL | June 23-24, San Francisco, CA | June 26-27, Boston, MA
