softrax executive team

Executive Leadership Team

Meet The Softrax Executive Leadership Team.
Tom Zauli
Tom Zauli

Tom is currently the General Manager of Softrax.  He has worked in the area of automating complex revenue recognition for over 5 years with Softrax.  Prior to this he has over 17 years of experience with start-up software companies, including SES, HyPerformix, Parasoft, rPath, and iTKO.  Mr. Zauli started his career as an Electrical & Systems Engineer for GE Aerospace.

Tom Zauli
Senior Vice President & General Manager
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Graham Hulme

Graham Hulme has more than 15 years of experience in product management and account management roles at software and technology companies. Mr. Hulme’s background also includes more than a decade of advanced knowledge of billing and revenue requirements. Responsible for the planning and execution of product strategy, Mr. Hulme has managed the successful release of industry leading financial software, including the transition to cloud-based, subscription-model products.

Graham Hulme
Vice President  of Operations
Sharon Fay
Sharon Fay

Sharon is our Vice President, Global Operations. Through her commitment to Customer Service excellence, Sharon’s track record has consistently demonstrated success in exceeding customer satisfaction goals. Her areas of responsibility include ownership, managing and overseeing our current Softrax, Trade Promotion Management (TPM), Data Visualization (BI) solutions as well as existing Legacy solutions. Sharon has more than 20 years of experience in the Supply Chain, DSD and the CPG industry and is a seasoned and resourceful Executive Operations Professional with extensive expertise and leadership in Professional Services, Sales, Project Management, PMO, M&A Integration, Software Implementations and Solutions, Customer Service and Support. 

Sharon Fay
Vice President of Global Operations
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Mark Shane

Mark Shane oversees ongoing R&D efforts for SOFTRAX’s billing and revenue management products, bringing over 25 years of development and project management experience to this role. Most recently, he served as Director of Software Development at Massachusetts-based MorphoTrust USA, the leading US provider of identity solutions. Mr. Shane previously held senior technical management positions at a number of US and international companies, including First Data, Way Systems, and CyberNet. Since 1993, he has successfully led DevOps-based projects and product development in areas such as mobile payment, payment security, biometrics, and ID systems.

Mark Shane
Director of Development
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David Milligan

David Milligan has more than 25 years of experience working in software and technology companies. At SOFTRAX, Mr. Milligan oversees the implementation of products and works with customers to identify optimal solutions for complex business practices. Mr. Milligan and his teams also support sales activity and prospect needs. Mr. Milligan has provided guidance in a variety of roles during his career, including product strategy, services management, operational management as well as cultivation of customer relationships.

David Milligan
Director of Product Strategy
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Sarah Saunders

Sarah has been a member of the Softrax team since 1999. Before being named to her current position, Customer Success Manager, she served as Engagement Manager at Softrax. Sarah has years of experience training, implementing and supporting customers. She earned dual degrees in education and sociology from Smith College in Northhampton, MA.
Sarah Saunders
Manager of Customer Success

Take Charge of Your Entire Revenue Recognition Process. 

Revenue recognition and accounting are more complex than ever, and auditors now examine financial records in even finer detail.  Even as the financial systems companies struggle to keep up with their users’ evolving revenue needs.

Whatever your challenge is, SOFTRAX can help. Regain control with the industry’s leading revenue recognition automation software and easily manage all of your revenue recognition needs, including complex allocations, deferred revenue, fair value determination, and more — without the need for spreadsheets or custom code. 

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