AFS Financial Solutions

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About AFS Financial Solutions

AFS Financial Solutions is a leading provider of enterprise revenue management software solutions

About Softrax Corporation

eMarketing Specialist

Job Description: 

AFS Financial Solutions is looking for an eMarketing Specialist to help with the building and implementing of our email and web marketing campaigns. This candidate will work closely with the Interactive Marketing Manager to help create, manage and execute our eMarketing programs.

Key Responsibilities

  • Assist with website content maintenance and uploading
  • Help build and execute email campaigns
  • Work with the marketing team to create and implement web marketing programs
  • Work with the marketing database to build list segments
  • Test and proof all campaigns before they go live
  • Run and analyze website traffic reports
  • Utilize additional web-based marketing tools, including blogs, Twitter and Facebook in order to communicate regularly to both prospect and existing client base on market trends
  • Assist in developing and executing online search engine strategy and search engine optimization

Qualifications:
Requirements

  • Relevant degree
  • 4-6 years job-related experience in eMarketing
  • Experience using email marketing technologies, particularly Market First
  • Quick learner and creative thinker
  • Ability to multi-task
  • Good combination of technical skills (see below) and creative capabilities
  • Good organization skills

Preferred Skills

  • Basic HTML skills
  • Javascript and CSS experience a plus
  • Photoshop skills a plus
  • Experience with CRM/SFA systems
  • Some SQL knowledge
  • Search Engine Optimization and paid search experience
  • Experience building and running traffic reports using WebTrends and Google Analytics
  • Microsoft Office skills

Please e-mail your resume to jobs@afsfinancials.com.

Department: Marketing
Location:  Canton, MA
Position Type:  Full Time

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CUSTOMER PERSPECTIVE

On average, customers report a 4.7% increase in maintenance renewal revenues after implementing Softrax.

Source: Softrax customer survey

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